Drake’s 2018 ‘Aubrey & the Three Migos Tour’ presented some impressive stages and props: a basketball court, light-up drones and the rapper’s 2015 Giallo Modena Ferrari LaFerrari – not on stage, but flying over the crowd.
Hip-hop might not be my favourite music genre, but if there’s a Ferrari involved, I will happily sit through some videos. In early 2018, Drake bought a Ferrari LaFerrari, with just 321 miles on the clock and left an estimated $3.5 million at Fusion Luxury Motors in Los Angeles. Besides showing it off on Instagram and in the music video for ‘‘I’m Upset’’ video, he wanted to take it a step further, so creative director Willo Perron got to work.
Yellow Ferrari like Pikachu
Thanks to a video of NYC-based INSIDER, we now know how it all worked. Perron commissioned an inflatable replica of the LaFerrari in Spain. Although the details are impressive, it’s essentially a giant inflatable balloon. Gear Factor, a Hong-Kong based company specialized in flying solutions during live events, created a drone out of the LaFerrari and controlled it behind the scenes.
Once Drake started the song ‘‘Yes Indeed’’ featuring Lil Baby, the LaFerrari appeared and flew around the whole venue. The main reason why the production team wanted to have all of those impressive stages and props was to involve the crowd. They needed to create a big, interactive experience for such large arenas. Even the spectators in the back got a close glimpse of the LaFerrari.
To make sure the LaFerrari would last from August till November, the car was slightly smaller than the real thing. This way it was easier to move it around without damaging it.
Drake certainly took showing off a precious hypercar to a whole new level.