Enzo Ferrari expressed his philosophy with absolute honesty. His words were shaped by an obsession and a lifetime devoted to competition. Each quote below reflects a belief that defined Ferrari as both a racing force and a cultural symbol. What’s your favourite one?
1. Race cars are neither beautiful nor ugly. They become beautiful when they win.
For Enzo Ferrari beauty was not found in styling or proportion. It was earned through victory and for il Commendatore a racing car achieved elegance only when it succeeded on track, which explains why Ferrari always placed results above appearance.
2. The best Ferrari ever made is the next one.

Photo: Ferrari
This quote perfectly captures Ferrari’s permanent dissatisfaction with success. No model and no championship was ever considered final. Progress mattered more than praise.
3. I build engines and attach wheels.
With this sentence Enzo Ferrari reduced the car to its mechanical essence. The engine was the soul of the car and every other component existed to serve it. This philosophy guided Ferrari engineering for decades and explains why Ferrari engines have earned respect and repeated awards throughout Ferrari’s history.
4. Aerodynamics are for people who cannot build engines.
Often misunderstood this quote reflects Ferrari’s confidence in mechanical superiority during a period when engine power determined racing success. It highlights Enzo Ferrari’s belief in fundamentals over looks. In the modern era Ferrari has integrated aerodynamics extensively, but always as a complement to engineering strength rather than a replacement for it.
5. Ask a child to draw a car and certainly he will draw it red.

Photo: Kroymans Ferrari
Ferrari red became a universal symbol of speed and passion. Enzo Ferrari understood that racing success had turned a colour into an instinctive image recognised around the world.
6. You cannot describe passion. You can only live it.
Ferrari was never meant to be rational. This quote reflects Enzo Ferrari’s understanding that emotional connection could not be explained or engineered. It had to be experienced.
7. I don’t sell cars. I sell engines. The cars I throw in for free.
Delivered with dry humor, this quote reinforces Ferrari’s obsession with powertrains. The engine defined the car’s character value and identity.
8. The Ferrari is a dream. People dream of owning this special vehicle and for most people it will remain a dream, apart from for those lucky few.
Ferrari was never intended to be accessible. Rarity and aspiration were fundamental to its mystique and Enzo Ferrari accepted that reality. The idea of building fewer cars than demand confirm this philosophy, although in practice it later evolved into a deliberate marketing strategy rather than a literal production rule.
9. I have in fact no interest in life outside racing cars.

Photo: Ferrari
This quote summarises everything. Racing was not part of Enzo Ferrari’s life, it was his life and Ferrari was its permanent expression. The road cars were just a way to pay for his racing obsession.
Want to ensure you never miss an update?
Be sure to subscribe to the ROSSOautomobili newsletter.
We make every effort to credit photographers and image sources accurately. Some images may have unknown origins. If you see a photo that’s yours and would like it credited or removed, please contact us.
Leave a comment